Zilla Outdoor Authority was founded by Ashley & Eugene LaBonte in 2020. With the world in a place of uncertainty and social distancing driving more people outdoors, they set out to find affordable outdoor gear. With the COVID-19 pandemic at its peak, their desire to build something of their own was an upmost priority. In their search to find outdoor gear, they realized how hard it was to find a good product at an affordable price, and that is when the idea of Zilla was born. The idea was to provide outdoor gear at a more affordable cost so that families like their own could afford the luxuries of high quality products without the big price tag.

Ashley & Gene’s vision for the company is to provide affordable outdoor gear while also giving back to those organizations that made their dream a reality. With Gene being a Native American, United States Veteran, and Leukemia survivor, Gene and Ashley had no trouble picking organizations to give back to. Throughout the year they will be giving a portion of all proceeds to the Leukemia & Lymphoma Society, United Service Organization, and The Confederated Tribes of Grand Ronde.

“Zilla Outdoor Authority will always strive to provide our customers with an irreplaceable service through outstanding customer service, unmatchable passion, profound integrity, and the highest attention to detail, which will leave people with no other option than to purchase Zilla products. We look forward to your support and joining us on this journey.”